Sense Path – Optimiza la Experiencia del Consumidor con Estudios de Marketing Sensorial

Discover how sensory research can transform market perception and brand preference for your products.

At Sense Path, we specialize in analyzing and understanding the sensory attributes your consumers value most. Through our sensory studies, you can design consumption experiences that drive loyalty and build strong emotional engagement.

We guide you through every stage of the process — from managing the export and import of product samples to delivering data-driven analysis and actionable recommendations.

Why Sense Path?

Proven Experience
& Expertise

With more than 30 years in the market, our expertise in sensory expert panels enables us to deliver consistent, accurate, and actionable results.

Innovation &
Advanced Technology

We leverage advanced methodologies and analytical tools to deliver sensory studies that provide business-critical insights for your growth.

Client Success
& Retention

The loyalty and repeat business of our clients demonstrate the measurable impact of our sensory strategies.

Alliances

We collaborate with industry-leading experts to also provide advanced statistical consulting and market research, as well as online focus groups.

Coffee
Cocoa, cocoa butter, and chocolates
Creamers
Dairy
Dairy alternatives
Alcoholic beverages
Ice cream
Refrigerated products

Sensory Marketing Services

Sensory Attribute Evaluation

We assess the sensory attributes (FLAVOR, AROMA, TEXTURE, COLOR) of your products to identify and optimize the ones that create the greatest market impact.

Sensory Panel Training

We deliver tailored training programs to develop in-house sensory panels capable of detecting and optimizing your product’s key differentiators.

Expert Sensory Panels

Our trained expert panels provide detailed, reliable evaluations that help you improve quality, reduce risk, and drive product success.

Sensory Procedures for Quality Departments

We implement sensory protocols that safeguard your brand standards and ensure consistent consumer satisfaction.

ISO 8589 Compliance & Tasting Rooms

We help you meet ISO 8589 standards, designing and calibrating tasting rooms for precise, repeatable evaluations.

Consumer Sensory Experience Strategy

We design strategies that leverage sensory stimuli to enhance consumer experiences and strengthen brand loyalty.

Sensory Panel Calibration

We ensure your sensory panels remain properly calibrated, delivering reliable and repeatable results.

Sample Export & Import for Studies

Global sample logistics management — we are officially registered in the Importers and Exporters Registry.

Qualitative & Quantitative Consumer Studies

We conduct qualitative and quantitative research to uncover deep consumer insights. From focus groups to preference tests and advanced statistical analysis, our studies support evidence-based decision-making and help you enhance product market fit.